The YBA Case Study
Founder-led growth from zero to $30k MRR in 6 months, powered entirely by cold email.
YBA is a founder-led creative agency focused on video. They launched in May 2025 and chose to build pipeline the hard way: founder-written cold emails sent with precision and consistency.
By December, the system was humming. The cold outbound engine alone pushed YBA past $30k MRR, proving that a focused offer, crisp messaging, and disciplined follow-up can scale without a giant team.
The Why
This service exists because B2B companies do not need more tools. They need the exact execution strategy that created a million-dollar company, delivered with founder-level rigor.
Growth Timeline
Offer positioned, founder voice refined, first sequences shipped.
List quality improved, reply handling tightened, booking cadence rising.
Top-performing angles scaled across verticals, pipeline stabilized.
$30k MRR reached with cold email as the primary growth engine.